La Merenda brings South African butcher to the table

"Full-time butcher position."

Starting on Monday, La Merenda, 125 E. National Ave., will add a new team member to its kitchen. Matthew Devan, butcher and co-owner of SA Braai, LLC, Milwaukee's first South African Sausage company, has been hired as a full-time butcher at the restaurant.

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Milwaukee’s Gatekeepers for Local Food

"Market Success Story" -Edible Milwaukee

South African native and second-generation butcher Matthew Devan and his wife Wendi own and operate the sausage purveyor, which started selling its handmade boerewors, or South African bratwurst, part-time at the Tosa Market earlier this year. After their first day at the market, the response was overwhelmingly positive. Wendi sent an email to Metcalfe’s Sentry, located less than a mile away, and heard back almost immediately. The company, strong advocates of the market and local products, would soon sell boerewors.

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Family's sausage business a hit at farmers markets

"It's Braai Time" - Wauwatosa Now

It's one thing to serve your friends homemade sausages at a backyard cookout or, as South African native Matthew Devan would call it, a braai. (Think 'time,' as in, "It's Braai Time").

It's another thing entirely to serve those sausages citywide.

But, with some encouragement from his wife, Wendi — and the support of scores of customers at the Tosa Farmers Market and, more recently, Metcalfe's Market — the Devans have done just that.

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SA Braai Debuts South African Links.

SA Braai Debuts South African Links - Edible Milwaukee

This one’s called a boerewor (“farmer’s sausage”) from South Africa, brought to Wauwatosa courtesy of the husband-and-wife team of Matthew and Wendi Devan. Their sausage, originating from the Dutch settlers, the Boers, is just one typical offering at a “braai,” or cookout. Braai also describes the grill; “to braai” is to grill out.

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SA Braai: South African-style sausages by way of Milwaukee

SA Braai: South African-style sausages by way of Milwaukee -

Next time you're perusing the stalls at the Wauwatosa farmers market, keep your eyes open for the sight of a colorful South African flag and the aroma of sausages on the grill. That's when you'll know you've found one of the best new things available in Milwaukee – the South African boerewor sausage.

"It is a typical 'farm style' sausage you would find in South Africa," explains Matthew Devan, trained South African butcher and co-owner of SA Braai, a new company that makes the sausages. Read full article.

Where To Purchase

SA Braai products are sold at Grasch Foods and Metcalfe's in the local meat section.

Tosa Farmer's Market

SA Braai will not be at the Market on Saturday September 13th


Join us Friday, Sept. 12, 2014, at Madison’s brand new Central Park!