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La Merenda butcher took the long route to Milwaukee
“By Kristine M. Kierzek, Special to the Journal Sentinel” – m.jsonline.com
Working alongside his father, Matthew Devan learned the art of butchery back in East London, South Africa. After his father sold the family shop, Devan headed to Ireland for work. He picked up a few new skills and met his wife, Wendi, a Wisconsin native.
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South African sausage makes waves at Tosa Farmers Market, grocery stores
“Local restaurateur recognizes local talent” – www.wauwatosanow.com
It’s not every day a Wauwatosan couple can say they are fulfilling their “sausage destiny” in the greater Milwaukee area.
Wendi and Matthew Devan are so lucky.
Since choosing to sell Matthew’s original South African sausage at the Tosa Farmers Market in 2013, the couple’s brand, SA Braai (or South African barbecue), has found favor with consumers, area grocery stores — and even resulted in a job, working for Peter Sandroni, chef-owner of La Merenda and Engine Company No. 3 in Milwaukee.
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The New Sausage in Town
“Have You Tried SA Braai?” – expressmilwaukee.com
In a region so well known for a love of bratwurst, it may be hard for a newcomer to carve out a place of recognition. Peruse the aisle of local grocery stores, and you’ll find whole sections of refrigerated meat cases dedicated to familiar brat makers like Usinger’s and Johnsonville and a wide variety of brat “ethnicities” like German, Italian and Polish.
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La Merenda brings South African butcher to the table
“Full-time butcher position.” – OnMilwaukee.com
Starting on Monday, La Merenda, 125 E. National Ave., will add a new team member to its kitchen.
Matthew Devan, butcher and co-owner of SA Braai, LLC, Milwaukee’s first South African Sausage company,has been hired as a full-time butcher at the restaurant.
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Family’s sausage business a hit at farmers markets
“It’s Braai Time” – Wauwatosa Now
It’s one thing to serve your friends homemade sausages at a backyard cookout or, as South African native Matthew Devan would call it, a braai.
(Think ‘time,’ as in, “It’s Braai Time”).
It’s another thing entirely to serve those sausages citywide.
But, with some encouragement from his wife, Wendi — and the support of scores of customers at the Tosa Farmers Market and, more recently,
Metcalfe’s Market — the Devans have done just that.
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Milwaukee’s Gatekeepers for Local Food
“Market Success Story” – Edible Milwaukee
South African native and second-generation butcher Matthew Devan and his wife Wendi own and operate the sausage purveyor,
which started selling its handmade boerewors, or South African bratwurst, part-time at the Tosa Market earlier this year.
After their first day at the market, the response was overwhelmingly positive.
Wendi sent an email to Metcalfe’s Sentry, located less than a mile away, and heard back almost immediately.
The company, strong advocates of the market and local products, would soon sell boerewors.
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SA Braai Debuts South African Links –
SA Braai Debuts South African Links – Edible Milwaukee
This one’s called a boerewor (“farmer’s sausage”) from South Africa, brought to Wauwatosa courtesy of the husband-and-wife team of Matthew and Wendi Devan.
Their sausage, originating from the Dutch settlers, the Boers, is just one typical offering at a “braai,” or cookout.
Braai also describes the grill; “to braai” is to grill out.
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SA Braai: South African-style sausages by way of Milwaukee
SA Braai: South African-style sausages by way of Milwaukee – OnMilwaukee.com
Next time you’re perusing the stalls at the Wauwatosa farmers market, keep your eyes open for the sight of a colorful South African flag and the aroma of sausages on the grill.
That’s when you’ll know you’ve found one of the best new things available in Milwaukee – the South African boerewor sausage.
“It is a typical ‘farm style’ sausage you would find in South Africa,” explains Matthew Devan, trained South African butcher and co-owner of SA Braai, a new company that makes the sausages.
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